KEMBA 2005 Scenario Page

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Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed. We developed three scenarios:


Group 1 (M-Commerce)

  • Uncertainty
    • how many people can use mobile commerce(customer)
      • Uncertainty for the size of mCommerce Users
    • how much money they are spending (market size)
    • do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
    • which industry has the most potential growth and benefit?
    • are there any difficulties in using mobile commerce?(obstracles)
      • Goverment regulation and direction issue, social agreement on mCommerce
    • security
      • Hacking, Virus, etc
    • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
    • profitability:
    • delivery system
      • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
    • How fast could the technology be mature and also meet customers expectation?
      • Terminal development, Standard
    • chip ownership
      • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
    • payment system
      • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
    • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
    • Lack of content and service
  • Reserch Questions
    • current mComerce user
    • market and transaction size(industries)
    • feed-back for user
      • customer satisfaction score
    • what’s the problems of using mobile commerce
      • to fix issues in using mCommerce
    • standardization for mCommerce
    • the intention of user(potential)
      • market research for reaction of end users
    • supply of devices
      • Production scheduel and development status research
    • solutions and software
      • Current service types and the size among other services
    • benefits( in view of firm)
      • are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
    • customer service
      • technology development
      • Current technical development status and coming new tech could give some unique services?
    • How many services could be served with mobile?
    • Which sector could make good profit among mobile services?
    • What way could change the thought about mCommerce from negative to positive?
    • How will mCommerece evolve?
    • what can make mCommerce being success?
  • Driving Forces
    • portability, mobility and ubiquity
      • Small and easy access in anywhere and at anytime
    • personalization
      • Be able to be customization for personnel (personnel bank, personnel commerce portal)
    • Tracebility
      • Be able to check users location and then pushing customized service to the user
    • security
      • Terminal and chip security
    • integration, Consolidation and diversification
      • All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
    • portal service
      • customized portal service having variety of information searching function
    • real time customer service
      • process customer's issues quickly and also enhanced customer contact solution-convenient and real time service