Difference between revisions of "KEMBA 2005 Scenario Page"

Revision as of 01:59, 27 May 2005

Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed

Group 1 (M-Commerce)

Uncertainty
- how many people can use mobile commerce(customer)
  - Uncertainty for the size of mCommerce Users
- how much money they are spending (market size)
- do they feel convenient to use the current termina has small screen? (use friedly, Customer satisfaction)
- which industry has the most potential growth and benefit?
- are there any difficulties in using mobile commerce?(obstracles)
  - Goverment regulation and direction issue, social agreement on mCommerce
- security
  - Hecking, Virus, etc
- Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
- profitability:
- delivery system
  - seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
- How fast could the technology be mature and also meet customers expectation?
  - Terminal development, Standard
- chip ownership
  - Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
- payment system
  - Safty and secure payment system, Integrated chipset for query, managment and mornitoring
- Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
- Lack of content and service

@@ Line 3: / Line 3: @@
 '''Group 1 (M-Commerce)'''
 *Uncertainty
-**1.how many people can use mobile commerce(customer)
+**how many people can use mobile commerce(customer)
-***미래 고객의 사용자수 증가 예측의 불확실성
+*** Uncertainty for the size of mCommerce Users
-.how much money they are spending (market size)
+**how much money they are spending (market size)
-:시장의 규모의 증가 예측의 불확실성(성장속도, 거래량 및 금액)
+**do they feel convenient to use the current termina has small screen? (use friedly, Customer satisfaction)
-.do they feel convenient ? (use friedly~)
+**which industry has the most potential growth and benefit?
-:고객의 만족도가 어느 정도인가? 과연 고객들은 현재의 소형기기에서
+**are there any difficulties in using mobile commerce?(obstracles)
-충분히 만족 할 수있는지?
+***Goverment regulation and direction issue, social agreement on mCommerce
-.which industry is the most prospectable?
+**security
-: 산업별 특성에 따른 성장성의 차이에 따른 불확실성
+*** Hecking, Virus, etc
-  서비스제공 집중도의 선택결정의 불확실성.
+**Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
-.are there any difficulties in using moble commerce?(obstracles)
+**profitability:
-: 향후 m-commerce의 발전에 저해되는 요소는 없는가? 장애요인 발생 가능성에 대한 우려?(정부의 법적,제도적 추진 방향, 소규모회사의 사기문제등)
+**delivery system
-..security;
+***seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
-:헤킹에 따른 정보유출, 및 사고 발생 가능성에 불안감
+**How fast could the technology be mature and also meet customers expectation?
-..back-up center.
+***Terminal development, Standard
-: m-commerce거래에 수반되는 각종 민원, 고객 상담에 대한 인프라의
+**chip ownership
- 필요 규모에 대한 예측 불허
+***Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
-.profitability:
+**payment system
-:미래에 지속적인 수익을 가져다 줄 수 있는 가?
+*** Safty and secure payment system, Integrated chipset for query, managment and mornitoring
-.delivery system
+**Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
-: 실제 물품 및 서비스 제공에 따른 문제 발생의 소지는 없는가?
+**Lack of content and service
-  (배달지연, 불량품, 결제 시기, 사기등의 문제)
-.technology
-: 기술의 발전속도에 대한 불확실성(기기교체, 서비스추가,표준화등)
-.device
-:사용기기의 생산과 공급은 충분한지? 모델별 표준화 호환성,주도권의문제등
-.chip ownership
-: 서비스탑재를 위한 칩 발급 시 소유권,서비스 변경 권,발급비용의 부담 주체등
-.payment system
-: 결제 수단은 안전하며 모든 금융거래가 단일칩에서 통합 조회,관리
-거래가 가능한가?

Difference between revisions of "KEMBA 2005 Scenario Page"

Revision as of 01:59, 27 May 2005

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