Difference between revisions of "KEMBA 2005 Scenario Page"

From ScenarioThinking
Jump to navigation Jump to search
 
(11 intermediate revisions by 2 users not shown)
Line 1: Line 1:
Welcome to the KEMBA 2005 Scenario Page.  Here our scenarios will be listed
Welcome to the KEMBA 2005 Scenario Page.  Here our scenarios will be listed.  We developed three scenarios:
 
* [[Future of Mobile Television in 2010 (in Korea)]]
* [[Future of Mobile Internet in 2010 (in Korea)]]
* [[Future of Mobile Commerce in 2010 (in Korea)]]
 


'''Group 1 (M-Commerce)'''
'''Group 1 (M-Commerce)'''
*Uncertainty
*Uncertainty
**how many people can use mobile commerce(customer)
*** Uncertainty for the size of mCommerce Users
**how much money they are spending (market size)
**do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
**which industry has the most potential growth and benefit?
**are there any difficulties in using mobile commerce?(obstracles)
***Goverment regulation and direction issue, social agreement on mCommerce
**security
*** Hacking, Virus, etc
**Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
**profitability:
**delivery system
***seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
**How fast could the technology be mature and also meet customers expectation?
***Terminal development, Standard
**chip ownership
***Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
**payment system
*** Safty and secure payment system, Integrated chipset for query, managment and mornitoring
**Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
**Lack of content and service
*Reserch Questions
**current mComerce user
**market and transaction size(industries)
**feed-back for user
***customer satisfaction score
**what’s the problems of using mobile commerce
***to fix issues in using mCommerce
**standardization for mCommerce
**the intention of user(potential)
***market research for reaction of end users
**supply of devices
***Production scheduel and development status research
**solutions and software
***Current service types and the size among other services
**benefits( in view of firm)
***are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
**customer service
***technology development
***Current technical development status and coming new tech could give some unique services?
**How many services could be served with mobile?
**Which sector could make good profit among mobile services?
**What way could change the thought about mCommerce from negative to positive?
**How will mCommerece evolve?
**what can make mCommerce being success?
*Driving Forces
**portability, mobility and ubiquity
***Small and easy access in anywhere and at anytime
**personalization
***Be able to be customization for personnel (personnel bank, personnel commerce portal)
**Tracebility
***Be able to check users location and then pushing customized service to the user
**security
***Terminal and chip security
**integration, Consolidation and diversification
***All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
**portal service
***customized portal service having variety of information searching function
**real time customer service
***process customer's issues quickly and also enhanced customer contact solution-convenient and real time service

Latest revision as of 02:37, 29 May 2005

Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed. We developed three scenarios:


Group 1 (M-Commerce)

  • Uncertainty
    • how many people can use mobile commerce(customer)
      • Uncertainty for the size of mCommerce Users
    • how much money they are spending (market size)
    • do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
    • which industry has the most potential growth and benefit?
    • are there any difficulties in using mobile commerce?(obstracles)
      • Goverment regulation and direction issue, social agreement on mCommerce
    • security
      • Hacking, Virus, etc
    • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
    • profitability:
    • delivery system
      • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
    • How fast could the technology be mature and also meet customers expectation?
      • Terminal development, Standard
    • chip ownership
      • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
    • payment system
      • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
    • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
    • Lack of content and service
  • Reserch Questions
    • current mComerce user
    • market and transaction size(industries)
    • feed-back for user
      • customer satisfaction score
    • what’s the problems of using mobile commerce
      • to fix issues in using mCommerce
    • standardization for mCommerce
    • the intention of user(potential)
      • market research for reaction of end users
    • supply of devices
      • Production scheduel and development status research
    • solutions and software
      • Current service types and the size among other services
    • benefits( in view of firm)
      • are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
    • customer service
      • technology development
      • Current technical development status and coming new tech could give some unique services?
    • How many services could be served with mobile?
    • Which sector could make good profit among mobile services?
    • What way could change the thought about mCommerce from negative to positive?
    • How will mCommerece evolve?
    • what can make mCommerce being success?
  • Driving Forces
    • portability, mobility and ubiquity
      • Small and easy access in anywhere and at anytime
    • personalization
      • Be able to be customization for personnel (personnel bank, personnel commerce portal)
    • Tracebility
      • Be able to check users location and then pushing customized service to the user
    • security
      • Terminal and chip security
    • integration, Consolidation and diversification
      • All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
    • portal service
      • customized portal service having variety of information searching function
    • real time customer service
      • process customer's issues quickly and also enhanced customer contact solution-convenient and real time service