Internet in 2015
Welcome to the RSM MBA class looking at the future, internetworking technologies, and how to respond to these changes in an organised environement.
Our scenario will focus on: The future of the Internet in 2015
Class Information
This section is devoted to communication about the courses, guest lectures etc.
Play Use this space to experiment with posting ideas to the wiki.
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Group 2, Tom Wang, comparison between "The Van Gogn Museum's Official Site" and "The Van Gogh Gauguin"
== Is there any difference between these two websites? Could be. We can address to different layout, function and even colour in terms of technology. However if we check the motives behind those apparent differences, the two websites share one thing in common: business.
To win the business, especially in the competitive market, it is all about leveraging core competence. As the official website its core competence is to have access to all physical and non-physical assets of Van Gogn, which is unique compared to other websites. If so, to leverage its core competence refers to show all the exclusive assets you have. Thus a research or quantity-driven website is more useful. Browers will be striked by the huge catagarized valuable information the official website has.
This model won't apply to "The Van Gogh Gauguin as it does not enjoy the uniqueness its peer has. In Consequence a value or qualititively driven strategy has to be applied. One example is that the official website has only two languages whereas the Van Gogh Gauguin has 7 languages.
To sum Technology is business. Technology is about invention and business is about exchange, which are closely correlated. Edison's inventions lead to GE and Bill gate's invention lead to Microsoft. And they got self-actualization, fame, money as an exchange, which belong to the concept of business.
This is EVERYBODY'S space so PLEASE use it! - Daniel
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Scenario Process
This section is devoted to the content of our scenario process. Here is a graphical overview of our process. Scenario Thinking Process