Internet Generation

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Description

Internet generation is how sociologists termed the generation of people born after the advent of computers as a common tool in daily life. The key fact about this generation is that its members spent their formative years during the rise of World Wide Web (WWW). Therefore, they take the existence of this technology for granted. These people usually have born from 1994 onwards (still at present). Beside this term, writers and editors have proposed many other names, e.g. iGeneration, Generation Einstein, Google generation. These last terms recall a service and product widely used by this generation, such as Google using their trendy iBook (Apple). The Internet media has overcome the simple features of information source and mail exchanger to become the virtual image of its users through social networking websites (e.g. Facebook) and "communities" (e.g. YouTube, MySpace) where they can share self-produced contents (e.g. videos, music).

The "Internet generation" is characterized by an unprecedented spending power, which combined to their attitude to explore the surrounding, often results in a increased willingness towards traveling for tourism and also for study or work purposes for long periods. Furthermore, this attitude towards exploration is not just limited to the surrounding world but also about technological innovation, which is part of their daily life and trigger them to use it in order to do things better.

An interesting article appeared on the Daily Mail [[1]] couple of years ago, picture an uncommon phenomenon of the new British generations that differently from the previous generation they now spend more times in front of their computer instead of watching TV.

Time spent in front of computers

Enablers

  • Growing distribution of contents through the Internet
  • Increased availability of the Internet access
  • Higher spending power

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Web Resources

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