Difference between revisions of "Increase in reachability of potential customers"
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==Enablers:== | ==Enablers:== | ||
1. Increase in internet penetration | 1. Increase in internet penetration<br /> | ||
2. Higher reachability for niche markets | 2. Higher reachability for niche markets<br /> | ||
3. Increase in online sales | 3. Increase in online sales<br /> | ||
4. Increase in sales of 'virtual' products | 4. Increase in sales of 'virtual' products<br /> | ||
5. Better collaboration between publishers | 5. Better collaboration between publishers<br /> | ||
==Inhibitors:== | ==Inhibitors:== | ||
1. Language barriers | 1. Language barriers<br /> | ||
2. No fixed place to look for books | 2. No fixed place to look for books<br /> | ||
3. 'virtual' items are harder to sell | 3. 'virtual' items are harder to sell<br /> | ||
==Paradigms:== | ==Paradigms:== | ||
Revision as of 13:22, 18 April 2009
Back? The future of books
Description:
With an internet penetration of almost 25% every ebook published on the internet will have 1.6 Billion potential readers. Because of this, the internet is by far the best medium to distribute books. There is no publisher in the world that is able to reach the same amount of potential readers, even with co-publishing deals with foreign publishers.
Enablers:
1. Increase in internet penetration
2. Higher reachability for niche markets
3. Increase in online sales
4. Increase in sales of 'virtual' products
5. Better collaboration between publishers
Inhibitors:
1. Language barriers
2. No fixed place to look for books
3. 'virtual' items are harder to sell