How much time does a person spend on Internet and watching TV? how will it influence advertising?

From ScenarioThinking
Revision as of 09:30, 24 March 2006 by ChenLi (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Number of hours people spend on Internet Internet hours.JPG

Data source: Digital Future report 2004, by Jeffrey I. Cole, Ph.D., University of California.

Number of hours people watch TV 

HOURS/PERSON/YEAR        1998  1999  2000  2001  2002  2003  
Total Mdia Usage        3,347 3,469 3,519 3,570 3,623 3,661 
Television              1,551 1,588 1,640 1,661 1,661 1,656 
 Broadcast TV             884   867   865   815   810   798 
  -Network stations       710   706   805   753   749   736 
  -Independent stations   174   162    61    62    61    61 
 Cable & satellite TV     667   720   774   846   851   858 
  -Basic                  565   617   638   692   698   706 
  -Premium                101   103   137   154   153   152


Data Resource: FCC Annual Report 2003

Retrieved from "https://www.scenariothinking.org/index.php?title=How_much_time_does_a_person_spend_on_Internet_and_watching_TV%3F_how_will_it_influence_advertising%3F&oldid=10421"