Future of Mobile Internet in 2010 (in Korea)
1.Uncertainties of Mobile Internet (View of Mobile Network Operator)
○ The limit of total communication charge(fixed and wireless communication, High Speed Internet, etc) per family
○ The change of Industrial Group by the fluctuation of Korea Economy Growing Competition in taking the limited time of
Customer
○ In addition to Mobile internet, many replaceable services(DMB, MP3) will appear ○ The decrease of packet traffic using mobile network due to replaceable network such as Bluetooth and PC to Phone Download
○ The change of preferable mobile internet service(informative service vs entertainment service)
○ The change of customer’s moving pattern(Using Telematics through highly functional car)
○ Increase of Competitors such as MVNO, VOIP and decrease of Profitability
○ The Government regulation over IT investment Increase for booming IT industry
○ The Government and NGO’s request for cutting down communication price
○ The possibility of replacing Mobile Internet Service with wired internet service through Bluetooth, Wi-Fi in building and house
○ Appearance of Home Network Service using TV, Refrigerator
○ Convergence between industries such as finance, broadcasting, telecommunication and the change of major market player in Mobile Internet
○ Appearance of Fixed Operator as a New Comer in Mobile Internet Using other networks
○ The development of Handset including music, display, function, which causes service pattern change and contents changes
○ The change of Killer service as introducing new technology
○ The relational problem between Broadcasting company and Mobile network Operators
○ The Growth of Contents Business and entrance in this business
2. Driving Forces
a) Political Driving Forces
The Government Regulation on Mobile Internet such as price,Convergence Service, building network
The Nuclear Problem
The regulation on Services(violence and adults)
b) Economic Driving Forces
The Rising of new competitors
The change of communication charge per family
The Revaluation of RMB
The Growth of Mobile Internet Industry
C) Societal Driving Forces
The Change of Killer service
The change of life Span(Aging)
Increasing Mobility
Convergence between Industries
Changes of Personal Traits
d)Technological Driving Forces
The Development of handset
Change of UI(User Interface)
Appearance of developed networks, W-CDMA, Wi-Fi, Wibro
The increase of downloading Speed
Development of super 3G technology
e) Environmental Driving Forces
The Regulation on Environment Issues such as Electronic Wave
The Relocation of Base Station in building because of Noise and Safety and bad view
link title
The Scenario of the Future of Mobile Internet in 2010