Difference between revisions of "Future of Internet Television"

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==Group Members:==
hGgtSN http://djb3jDdmjckow30cnjcmd61l0dy.com
* [mailto:s.c.simonliu@gmail.com Simon Liu] <br>
* [mailto:zhikai.xu@gmail.com Zhikai Xu]  <br>
* [mailto:inez_nz@yahoo.com Zhen Ni] <br>
* [mailto:tsoe_loong@yahoo.com.cn Tsoe Loong Li] <br>
* [mailto:brian0822@gmail.com Brian Chiu] <br>
 
==Introduction of "Internet Television"==
 
 
 
==Research Questions==
===BASIC===
* [[What is web2.0? Why web2.0? What is Internet TV?]]<br>
* [[What is the difference between the current Internet and Web2.0?]]<br>
 
===Current Situation===
* [[What is the current technology in TV industry?]]<br>
* [[When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?]]<br>
* [[What are the stakeholders? Who are the key players of “normal TV”?]]<br>
 
===General Idea===
* [[Why do we need Internet TV?]]<br>
* [[What’s the difference between normal TV and Internet TV?/How does Internet work?]]<br>
* [[What kind of new innovations had been made in the era of Internet TV?]]<br>
* [[Who are the key players of “Internet TV”?]]<br>
 
===Marketing analysis===
* SWOT analysis normal TV and Internet TV?<br>
* Are people ready to accept Internet TV?<br>
* How large is the current market? what are most potential audience’s ages? locations? their expectations?<br>
* what is the bottleneck in the current web technology to realize internet tv?<br> there maybe some problems, like bandwidth, continuity of streaming?<br>
 
 
===Profit/expenses===
*Advertisement How does it work in normal TV? How will it work in Internet TV?<br>
*Is possible to explore other profit sources?<br>
*How is the current expense? Broadcast station’s cash out flow’s direction. <br>
*How about future profit/expense.<br>
*Interactive advertising<br>
 
 
===Migration===
* What will happen with the “normal” TV if the Internet TV successes?<br>
* [[What will happen with the key players of the normal TV?]]<br>
* Conflicts with the government<br>
* what is the impact of globalization. pros and cons?<br>
* what are other barriers in the way of migration?<br>
* Intellectual property? Creative Common, DRM?<br>
* what is the rime we expect to make Internet TV form a large enough popularity?<br>
* what is the potential route from nominal TV to Internet TV?<br>
 
===Media mix===
* [[how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?]]
 
==Driving Forces==
 
*[[Advertising]]
*[[Broadband expansion]]
*[[Continuous demand for higher standard home entertainment with reasonable cost]]
*[[Continuous exploitation of idle broadband resources]]
*[[Sources of Profit are changing]]
*[[Habits of audience are changing]]
*[[Habits of audience are changing]]
*[[New competitors are edging in]]
 
 
*[[Government control]]
*[[IP]]
*[[Future Technology]]
*[[PVR (TiVo)]]
*[[Media Mix]]
*[[Payment]]
*[[Internet Technology]]
*[[Information gathering]]
*[[Advertisement]]
*[[User expectation]]
*[[Source of profit changing]]
 
==System Diagram==
<br>Handmade Messy One<div align="center">[[Image:Messy_Diagram.JPG]]</div>
 
==The Scenarios==
===Scenario Making===
add Issue/Scenario table here
 
 
<table border=1 cellspacing=0 cellpadding=0 width=429 style='width:429.1pt;
border-collapse:collapse;border:none;mso-border-alt:solid windowtext .5pt;
mso-padding-alt:0cm 5.4pt 0cm 5.4pt'>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Driving forces</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border:solid windowtext .5pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US><span style="mso-spacerun:
  yes">&nbsp;</span>Scenario 1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border:solid windowtext .5pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Scenario 2</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border:solid windowtext .5pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Scenario 3</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.95pt;border:solid windowtext .5pt;
  border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Scenario 4</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Government control</span></p>
 
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>No control</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of content</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of distribution</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'>4.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of channel</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>3, 4</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1, 2</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>2, 3, 4</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>2, 3, 4</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>IP</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>No patent</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>protected patent</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>implementation failure</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2/3</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>Future Technology</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>IPTV</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Google video</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>P2P</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1, 2, 3</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>1, 2, 3 </span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>/</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>PVR (TiVo)</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l5 level1 lfo4;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Prosperity</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l5 level1 lfo4;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Failure</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Media Mix</span></p>
 
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l8 level1 lfo5;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Convergence</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l8 level1 lfo5;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Divergence</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><![if !supportEmptyParas]>&nbsp;<![endif]><span
  lang=EN-US><o:p></o:p></span></p>
  </td>
 
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><![if !supportEmptyParas]>&nbsp;<![endif]><span
  lang=EN-US><o:p></o:p></span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><![if !supportEmptyParas]>&nbsp;<![endif]><span
  lang=EN-US><o:p></o:p></span></p>
 
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Payment</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Pay by user</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Free for user (gov./ ads)</span></p>
 
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Mixed payment</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal style='text-indent:10.5pt;mso-char-indent-count:1.0;
  mso-char-indent-size:10.5pt'><span lang=EN-US>| 3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
 
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Internet Technology</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l10 level1 lfo7;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Full capacity</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l10 level1 lfo7;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Not sufficient</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>Information gathering</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>fixed supplier</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>individuals</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>info online</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>Advertisement</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>existing forms of Ads on TV</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>mandatory ads on line </span></p>
  <p class=MsoNormal><span lang=EN-US>(including ads in programs)</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Interaction in ads</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1, 3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>2,3 </span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>1,3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>User expectation</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>user expect it to be free</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>to be on demand </span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>to be interactive</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>23</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>23</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
 
  <p class=MsoNormal><span lang=EN-US>Source of profit changing</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Ads</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>User </span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Government</span></p>
 
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>4.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Mix</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
 
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4|2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4</span></p>
  </td>
</tr>
 
</table>
 
===[[Scenario 1: Internet TV with us of the traditional distributor]]===
[[Image:IPTV-Scenario_1.gif]]
===[[Scenario 2: Internet TV dominantion]]===
[[Image:IPTV-scenario_2.jpg]]
 
===[[Scenario 3: Co-exist]]===
[[Image:IPTV-scenario_3.jpg]]
 
===[[Scenario 4: The same TV industry structure]]===
[[Image:IPTV-scenario_4.jpg]]

Latest revision as of 09:15, 30 August 2010

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