Difference between revisions of "Future of Advertising"
Jump to navigation
Jump to search
m |
m |
||
| Line 1: | Line 1: | ||
1) Research questions (around 25) | 1) Research questions (around 25) | ||
<ul> | |||
<li>What is advertising?</li> | |||
<li>What are the objectives? (e.g. inform, persuade, remind or reinforce)</li> | |||
<li>Why is advertising necessary?</li> | |||
<li>Is the role of advertisement changed in the last decades?</li> | |||
<li>What are the available advertisement mediums?</li> | |||
<li>(these examples just give an impression)</li> | |||
</ul> | |||
2) Driving Forces (to do at monday after class) | 2) Driving Forces (to do at monday after class) | ||
Revision as of 20:37, 16 March 2006
1) Research questions (around 25)
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce)
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- (these examples just give an impression)
2) Driving Forces (to do at monday after class)