Difference between revisions of "Future of Advertising"
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===Group Members=== | |||
Sven Blom<br> | |||
Chen Li<br> | |||
Klaas-Jan Molendijk<br> | |||
Willem de Ruiter<br> | |||
Chaitu Satbhai<br> | |||
==Introduction== | |||
What is a advertising? According to Wikipedia:<br> | |||
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br> | |||
<br> | |||
==Research questions== | |||
(around 25) | |||
Klaas-Jan: | Klaas-Jan: | ||
*What is advertising? | |||
*What are the objectives? (e.g. inform, persuade, remind or reinforce | |||
*Why is advertising necessary? | |||
*Is the role of advertisement changed in the last decades? | |||
*What are the available advertisement mediums? | |||
*these examples just give an impression | |||
Willem: | Willem: | ||
*What is the impact of Internet on advertising? | |||
*Which parties are involved concerning advertising? | |||
*What are the forms of advertising? | |||
*What's the people's perception related to advertising? | |||
==Driving Forces== | |||
(to do at monday after class) | |||
Revision as of 17:14, 17 March 2006
Group Members
Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai
Introduction
What is a advertising? According to Wikipedia:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
Research questions
(around 25)
Klaas-Jan:
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- these examples just give an impression
Willem:
- What is the impact of Internet on advertising?
- Which parties are involved concerning advertising?
- What are the forms of advertising?
- What's the people's perception related to advertising?
Driving Forces
(to do at monday after class)