Effects of increasingly segmented entertainment time
Effects of increasingly segmented entertainment time
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Description:
Increasing demands on people’s time from work and family, and growing alternatives to television are resulting in falling ratings. As the internet and gaming have increased in popularity, these entertainment avenues are taking increasing amounts of consumers time.>br<
Enablers:
http://www.scenariothinking.org/wiki/index.php/Increasing_influence_of_Millennials>br< http://www.scenariothinking.org/wiki/index.php/My_job_is_not_the_only_thing_in_my_life_ANYMORE!!!!>br< http://www.scenariothinking.org/wiki/index.php/Need_for_Information_On_Demand>br< Inhibitors: http://www.scenariothinking.org/wiki/index.php/How_violence_spoils_your_child http://www.scenariothinking.org/wiki/index.php/Violence_in_computer_games http://www.scenariothinking.org/wiki/index.php/Worldwide_and_higher_lifelong_education
Paradigms: New shows (reality) that interest people have grown in popularity. These shows are also much cheaper to produce than traditional television, thus requiring less ad support. Scandal and sensationalism is being required to gain and maintain viewers. Increasing segmentation and special interest channels and programming are being introduced. Selling shows directly to the consumer (ex – DVD sales, Itunes) is becoming a more important revenue stream. Timing: Year after year it seems that time pressures have consistently been growing. Work has been steadily increasing at the same time that family commitments increase with increased children’s activities. Free time has been declining, and yet the alternatives for tv watching have been increasing. People spend more time each year surfing the internet and playing video games. Web Resources: http://www.csun.edu/science/health/docs/tv&health.html http://www.associatedcontent.com/article/238862/television_viewership_is_down_and_here.html http://www.parentstv.org/ptc/facts/mediafacts.asp http://www.podcastingnews.com/2008/05/19/television-audience-plummeting-viewers-move-online/