Current State of Advertising

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Trends:Media Spending

On Average,Network ad spending has been increasing at an average rate of 3.4% annually since 2000; Wild Spot ad spending has been increasing at an average rate of 2.6% annually since 2000; Cable ad spending has been increasing at an average rate of 9.5% annually since 2000. Earning in networks and wild spot has been declined while cable and internet earning increase.

Impact of New Media

Digital Video Recording (DVR) and Potential Commercial Skipping;Video on Demand (VOD); Internet and iPod; The Convergence of TV and the Internet;Targeted Advertising

Some of the New Ways New Media Has Enabled Advertisers to Reach Consumers

Streaming Internet Commercials;Downloadable (VOD) Internet Commercials (iPod); VOD Cable/Satellite Commercials; Program TV Watched on a TV set, Delivered Through the Internet;Cell Phone Broadcasting; Cell Phone Downloads (mobisodes); Viral/e-mail Commercials;Interstitials; Digital Video Kiosks/Billboards

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