Buying preferences
Description:
Editing by Roel Kock (EMBA09)
Buying preferences from people is a key factor for the developement of the Internet. In some cases some new business have been successful in selling products by internet, as it is the case of CD's, airlines, etc. But in other cases the business has been a fail.
Enablers:
- Increasing trust in the internet transactions; more experienced consumers (see graph) and more trusted brands on the internet
- Secure comerce; increase in secured payments and secured delivery
- Encriptation technologies; increase in secure payments
- Change in laws to protect the consumer
- Wider variety of products being offered which makes 'one stop shopping' easier
- Easier to compare various products on price and quality
- Increase in 'sedond hand' buying
- Developement of electronic money
Inhibitors:
Lack of safety in internet transacctions
Not trusty internet sites
Not adequate logistic services
Paradigms:
People do not trust on Internet for transactions, rather consumers prefer go to shop
With Internet consumers save time and money in the transactions.
Experts:
Please add any comments to the links below.
Timing:
Web Resources:
Journal of Internet Banking and Commerce [1]
Taxonomy of the Interner Comerce [2]