Advertising overload

Description:

Advertising informs, infects, entertains, and annoys…sometimes all at a time! All over the world, advertising is sometimes considered as invasive. Due to the increasing amount of advertising, there are more and more people who are willing to do everything to be able to skip all the adds.

Furthermore, advertising overload is part of the broader 'trend' called information overload.

Enablers:

• (Broadband)Internet : (broadband) internet makes it possible to...
• Rise of new media like TV, internet, mobile devices
• People's increasing prosperity: they have more money to spend, advertisers know that

Inhibitors:

• Blablabla

Paradigms:

...

Experts:

• Google
• MIT Advertising Lab

Timing:

• e.g. In 2010, 80 percent of advertising spendings will go to personalized adds.

Web Resources:

Resistance to advertising