A growing market during a recession

Here is a template to upload driving forces.

Description:

Although a recession in the year 2001 the video game industry generated over $4.3 billion in revenues. In the year 2004 this amount was $25 billion. And optimistic prospects predict a revenue over the $100 billion. It seems that the recession and the weak economy in most part of the world do not influence the revenues of this industry in a negative direction. The reason is simple. People need entertainment. In these days with a high mentally pressure people need some entertainment to calm down. People used to read a book, watch television, visit the cinema etc. But nowadays games are the substitute. This implies that people prefer spending money on a game.

Enablers:

different forces enable the growth of the gaming market:

• Heavy competition between Microsoft, Sony and Nintendo force them cut down the prices of the consules. The low price induce consumers to buy a consule. The sales of consules are a crucial factor because sales of consules means automatically sales of games.
• The primary target for games were male. Now a change is visible towards female players. Their spendings constitute a big part of the total revenue for this industry.
• The Internet makes online gaming possible. Consumers buy not a game to play it alone but together with friends nowadays.

Web Resources:

• http://www.gignews.com/2002andbeyond.htm
• http://www.gignews.com/mb1201report.htm