Future of Advertising

From ScenarioThinking
Revision as of 15:41, 17 March 2006 by Willem (talk | contribs)
Jump to navigation Jump to search

1) Research questions (around 25)

Klaas-Jan:

    KJ
  • What is advertising?
  • What are the objectives? (e.g. inform, persuade, remind or reinforce)
  • Why is advertising necessary?
  • Is the role of advertisement changed in the last decades?
  • What are the available advertisement mediums?
  • (these examples just give an impression)


2) Driving Forces (to do at monday after class)