Future of Mobile Internet in 2010 (in Korea)

== 1.Uncertainties of Mobile Internet (View of Mobile Network Operator) ==' ○ The limit of total communication charge(fixed and wireless

    communication, High Speed Internet, etc) per family

○ The change of Industrial Group by the fluctuation of Korea Economy  Growing Competition in taking the limited time of Customer

    In addition to Mobile internet, many replaceable services(DMB, MP3) 
    will appear 

○ The decrease of packet traffic using mobile network due to replaceable

    network such as Bluetooth and PC to Phone Download

○ The change of preferable mobile internet service(informative service vs e

    ntertainment service)

○ The change of customer’s moving pattern(Using Telematics through highly

    functional car) 

○ Increase of Competitors such as MVNO, VOIP and decrease of Profitability ○ The Government regulation over IT investment Increase for booming IT

    industry

○ The Government and NGO’s request for cutting down communication price ○ The possibility of replacing Mobile Internet Service with wired internet

    service through Bluetooth, Wi-Fi in building and house

○ Appearance of Home Network Service using TV, Refrigerator  Convergence between industries such as finance, broadcasting,

    telecommunication and the change of major market player in Mobile Internet

○ Appearance of Fixed Operator as a New Comer in Mobile Internet Using other

    networks 

○ Merger & Acquisition between operators and Content Providers, etc

   (Horizontal and Vertical) 

○ The development of Handset including music, display, function  Which causes service pattern change and contents changes ○ The change of Killer service as introducing new technology  Which causes service pattern change and contents changes  The relational problem between Broadcasting company and Mobile network

    Operators

○ The Growth of Contents Business and entrance in this business

2. Driving Forces

a) Political Driving Forces  The Government Regulation on Mobile Internet such as price,

       Convergence Service, building network 

 The Nuclear Problem  The regulation on Services(violence and adults)

b) Economic Driving Forces

 The Rising of new competitors  The change of communication charge per family  The Revaluation of RMB  The Growth of Mobile Internet Industry

C) Societal Driving Forces

 The Change of Killer service  The change of life Span(Aging)  Increasing Mobility  Convergence between Industries  Changes of Personal Traits

d)Technological Driving Forces  The Development of handset  Change of UI(User Interface)  Appearance of developed networks, W-CDMA, Wi-Fi, Wibro  The increase of downloading Speed  Development of super 3G technology

e) Environmental Driving Forces  The Regulation on Environment Issues such as Electronic Wave  The Relocation of Base Station in building because of Noise and

       Safety and bad view

 The Eye problem playing mobile video games