Who are playing games and what are they playing?

• Who plays computer and video games?

Age of players (2004):

• under 18 - 34%
• between 18-50 - 46%
• 50+ - 17%

• The average age is 29.
• The average game buyer age is 36.
• 60% is male
• 40% is female

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• Will these gamers keep playing?

53% of gameplayers expect to be playing as much or more ten years from now as they do today.

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• What where the best selling videogames for gameconsoles this year?
• Family entertainment: 4.7%
• Fighting: 6.9%
• First-person shooters: 8.6%
• Action: 27.1%
• Role-playing: 8.7%
• Racing: 11.3%
• Sports: 17.6%

Top 5 selling video games of 2003:
1. Madden NFL 2004
2. Pokemon Ruby
3. Pokemon Saphire
4. Need For Speed Underground
5. Zelda the windmaker

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Resources ESA