3. Lifestyle "the health community system"

Keywords:
- Mind, body and soul
- Experience
- Gym, yoga exercise more, coach, facial, psychiatrist
- Role of insurance
- Incentive if you life your life “GOOD”
- Role pharmacy
- Biological food, healthy recepies
- FCG supplier
- Prevention
- Tailormade
- Healthcenter
- Knowledge of food (yellow carrot of India)
- How to get there is easy with public transport or own car
- Allignment, better communication with specialists that also are more centralised and consolidated their power
- More accessible
- Shops/Branding (Nike, Healthy food)
- Doctors (1e lijns)
- Dentists
- Chip, with personal file

Story:
In the beginning of the 20th century people living in each other neighbourhood were most of the time closely related. And when people needed care there was always a family member or neighbour around. In those days the neighbourhood was a close community. Nowadays people do not even know one another in their neighbourhood. People live their live very individualistic and communities are fragmented and more established by activities or events e.g. a gym, mall, etc. Still the need of care is increasing especially because people are getting older. Above that the multicultural differences can add to further fragmentation. A community that can supply several services that will answer the common needs of men and woman, young and old, with any kind of cultural background. Purpose
The HCC will take care of the mind, body and soul of all her members in the following way: to prevent, to inform, to advise and to guide along in the process from birth till death Organised
There are no real hospitals anymore. Health care is organised differently: The health community knows your profile, knows what is good for your mind, body and soul. If you are a member of Amsterdam you are a member of the HCC. The community provides all the tools and services to life your life at the utmost healthiest way. Every year a basic check up is done. There are no specialists working but 1e line doctors. Specialists are consolidated in their own centres. If something is not going well the HCC will take care of you and advise which process(es) are needed and have to take place and will make all the arrangements with the specialists that have their own centres. Financed
The HCC is financed by the government, insurance and citizens of Amsterdam. If you are a citizen of Amsterdam you are a member and you need to pay to use the basic services. Other services and products are optional you can pay them yourself or via your insurance. Those shops/stores that supply the variable goods and services have to pay rent.

Input / Feedback Roel

• e.e.a. kan volgens mij meer gelinkt worden met DF's. En is een van de DF's (naast individualism) ook het feit dan mensen 1 totaal concept willen en dat branding meer en meer belangrijk wordt. Ook de health care moet aansluiten bij de life style.
  

Organisation kan iets uitgebreider beschreven worden. Is het 1 HCC voor iedereen. Ik dacht verschillende (kleiner) HCC's afhankelijk van de life style. Hier wordt 1e lijns zorg gegeven. De HCC worden dus als het ware specialist in hun life style. HCC NIKE : sportieve jongeren (incl. gym, coach, trainer, voedingsadvies etc)
HCC Mother : jonge moederes (incl. op pas faciliteiten, kapper, schoonheidsspecialisten, etc
HCC Working : werkende 40-ers (tips over stress, on the job visits etc), biologische markt!.
Integratie tussen ziekenhuis, health care and producenten. Een deel van de financiering komt vanuit het bedrijfsleven omdat deze 'tailor made' producten kunnen gaan aanbieden aan doelgroepen. Ziekenhuis gaat zich dus ook meer begeven op 'vrije tijds' dmv health care (en dus preventie) en bijv. Gym, moeder baby fitness maar ook een plek waar 'soort gelijken' komen om ervaring uit te wisselen. Door de doelgroep bundeling is het namelijk een interessante plek om te komen maar ook om bijv. producten aan te bieden (sauna, massage etc ... maar ook doelgroep gerichte fysieke producten).