Future of Advertising in 2020
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Group
Daniela Cateriano
Kensuke Murai
Justin Block
Maggie Zhu
Vinod Nair
Introduction
Research questions
- Current State of Advertising
- Listing top countries
- Top Products
- Breakdown of different Media
- Dollars/Euros spent
- Big players
- Demographics
- Top Products
- State of World-Wide economy with projections until 2020
- History of the industry
- What has been "game-changers" in the past?
- Current trends
- Future Predictions
- Future products?
- Current Content
- Possible substitutes
- Macro/geopolitical issues between now and 2020
Driving Forces
Technological Driving Force
- Internet Technology
- Mobile Technology
- Digital Media Technology
- Security Technology
- Mobile Technology
- Technology R&D
Political Driving Force
Societal Driving Force
Economical Driving Force
Enviornmental Force
Scenarios
[[]]
Scenario 1:
System Diagram
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