Buying preferences
Description:
Editing by Roel Kock (EMBA09)
Buying preferences from people is a key factor for the developement of the Internet. In some cases some new business have been successful in selling products by internet, as it is the case of CD's, airlines, etc. But in other cases the business has been a fail.
Enablers:
Trust in the Internet transactions
Secure comerce
Encriptation technologies
Change in laws to protect the consumer
Developement of electronic money
Inhibitors:
Lack of safety in internet transacctions
Not trusty internet sites
Not adequate logistic services
Paradigms:
People do not trust on Internet for transactions, rather consumers prefer go to shop
With Internet consumers save time and money in the transactions.
Experts:
Please add any comments to the links below.
Timing:
Web Resources:
Journal of Internet Banking and Commerce [1]
Taxonomy of the Interner Comerce [2]