Economic force
Author
Pavlos Hadjipavlis
Description
Newspaper competition and ownership on the actual use of new technology for color and graphics. Maps, photographs, charts and illustrations represented 27% of the front page’s total area. Color was used by 32% of the newspapers regularly, while 59% occasionally used some front page color. Results also showed that the numbers and area of graphics and space are devoted to color increased with increased newspaper competition, but not with television competition. It was also found that as the size of group ownership increased, the number of graphics used on the front page increased too.
Enablers
- The international stock market
- assets of the newspaper company
- Increasing Use of Color and Graphics
Inhibitors
- Variable price of the raw metarials(paper,ink)
- Govermental rules en regulations
Paradigms
"Yet color makes a newspaper seem to be up-to-date, and progressive"
Web Resource
http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/2f/4d/e6.pdf