Advertising issue

Name

Advertising

Enablers

1. The growth of multimedia.

2. The world become global.

Inhibitors

1. Regulation control the content of advertisement will limit the advertising development. e.g. some products are not good for people's health such as the cigarettaffecte or some produsts are promoted in devertising over their real affect such as some drug which help people lose weight will advocate wrong living habit or have people exaggerated information. These factors will be harmful for people ,so some givenments have regulation to control them.

2. The more channels for people to get more information will limit the advertising development. in the past people only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.

Paradigms

For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.