Advertising issue

Name

Advertising Business Model

Enablers

The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video.

Inhibitors

The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them.

Paradigms

For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.