How many companies want to use TV advertisement to promote their products?

Almost all the companies use TV advertisement for promotion because it is the most effective and efficient way to let people know their products.

"Advertising on television allows you to show and tell a wide audience about your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works, and how it's packaged so prospective customers will know what to look for at the point of sale. And even if they aren't looking for it, when they see it they might be psychologically reminded of their desire to have it. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior.

Television advertising has been a popular medium for large retailers ever since the television first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more geograhically specific markets, making it a viable option for small-to medium-sized businesses as well.

To create an effective television ad, it's first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it's for this reason that it's often better to enlist the services of an advertising agency, which can help you create an entire campaign. "

http://www.allbusiness.com/marketing/advertising-television-advertising/2592-1.html

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