5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear this a lot from the current and potential clients. While social media has become an increasing channel for marketing over the last few years, many businesses have yet to benefit from it. This is especially important to consider if you're planning to invest in SEO. The creation and management of social media accounts is extremely crucial to support SEO efforts, although their benefits aren't immediately evident. Out of the numerous reasons to think about social media as part of your online strategy There are five main reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. If people tweet, share, like or comment on an article that is known as a social engagement. The more social engagements a piece of content receives, شراء متابعين تويتر the more social signals you build to your site. Search engines measure these social signals, and consider it an indicator of quality when ranking content. This allows search engines to determine what content people consider to be most valuable and also what they consider to be top-quality. If the content you're looking at is receiving lots of social interaction it will be immediately identified.

2) Link Building
It's long gone of soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs have to perform link building in the traditional way and create content of high-quality that is linked-worthy. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building technique? Social media is your solution. Social media allows you to share your content with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. People who be able to share your content with their networks and increase the reach of your content.

3.) Content amplification
You can create all the high quality content you want but it's not going to gain any traction without amplifying it. Email marketing is a great way to amplify content, but it will only reach the people in your marketing database. Social media lets you reach new audiences with your content. After you have shared your content, those who follow you will also share it with their following when they are satisfied with the content. They will then share it with their following which will increase the reach of your content. As a result, you get an abundance of relevant traffic such as inbound links, branding awareness and social signals - all of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase brand شراء متابعين تويتر recognition and boosts the visibility of the content you publish. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines index social media sites, they are now showing on search results pages. This allows your business to be listed in search results on brand-related queries, which aren't exclusive to your site. It's more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your content to rank in the search results. This was just temporary for a couple of months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.