Five Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun taking advantage of in the past few years. However, alexa ترتيب المواقع it's vital to take advantage of it in particular if you're putting efforts in search engine optimization. Making and managing social media accounts is important to assist in SEO efforts, although the benefits of social media aren't always obvious. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time now. Social engagements occur the time when people share, like, comment on, share or tweet about an article. The more social engagements your content is able to get, the more social signals you send to your website. Search engines evaluate these social signals, and then use them as an indicator of quality when ranking content. It's a way to measure the quality of content that people are able to use and what their algorithm decides is good quality. If a piece of content has a high amount of social engagement, it can be instantly classified.

2.) Link Building
It's long gone from the time when you could get links from other websites. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way to create quality content which is relevant to linking. What is the best way to reach websites which are willing to hyperlink to your content, when they are thought to be "unnatural"? Social media can help. Social media allows you to post your content and share it with relevant audiences who may be willing to link to your content, when it's worthy of linking to. They will also share your content with their friends which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good the content you publish, it will not be popular unless you amplify it. Email marketing can be an excellent method of amplifying content , but it can only get to those on your list of marketing contacts. You can also reach new audiences through social media. If you publish your content to your followers, they will be sure to share it with their own followings when they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand awareness All of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Building these co-citations using social media can boost Google's trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on results pages for search engines. This enables your brand to show up on search results when you type in branded search queries on more than just your own website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method to ensure your content's ranking in the search results. It was temporary, alexa ترتيب المواقع however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.