5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from the current and potential clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to benefit from it. This is crucial when you're investing in SEO. Creating and managing social media accounts are extremely essential to aid in SEO initiatives, alexa ترتيب المواقع but their benefits aren't immediately obvious. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. If people tweet, share, like or comment on the content it is referred to as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way to determine what content is popular with users over what their automated algorithm decides is of good quality. Content can also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
It is long past the time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create top-quality content that's relevant. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is the solution. Social media can help you expose your content to of the right people, who could be convinced to link to it should it be worthy of linking to. They will also promote your content to their friends and increase the reach of your content.

3) Content amplification
The quality of the content you publish, it's unlikely to get much traction unless you amplify it. Email marketing can be a great way of amplifying content but it will only get to those on your list of marketing contacts. Social media lets you expand your reach with your content. If you post your content to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. These people will then be able to share your content with their followers, increasing your reach. You'll also get relevant traffic, inbound linking, social signals, and brand awareness These can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your site's content and the extent to which it can be respected in their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now appear on results pages for search engines. This enables your brand to appear in search results that include branded search queries , which is more than only your website. It's even more effective. Individual tweets from Twitter were previously indexed and appeared in search results, too providing another method for your content to rank in the search results. The program was only temporary, alexa ترتيب المواقع however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.