5 Reasons Social Media Is Crucial For SEO

What does social media have to have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has been a growing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is crucial to consider if you're planning to invest in search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Whenever people tweet, like or comment on the content they like, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines measure these social signals, and use it as an element of quality when evaluating the content. It's a way of evaluating what content is popular with users over what their automated algorithm determines to be of high quality. If something has a high amount of social shares, it can be instantly indexable.

2.) Link Building
It is long past the moment when you could simply get links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs have to create links in by hand - create high quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, if the request is thought to be "unnatural"? Social media is your solution. Social media can help you expose your content to of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who spread your content among others increasing your influence.

3.) Content Amplification
You can write all the top-quality content you like but it's not going to gain much traction without amplification. Email marketing is an excellent way to increase the reach of your the content, but it'll only reach people within your database of marketing. It is possible to reach new audiences via social media. If you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. This will allow them to share your content with their followers, increasing the reach of your content. As a result, you get lots of relevant traffic such as inbound links, social signals and brand awareness - all of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google refers to this as co-citation. These co-citations are built through social media to improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since search engines are able to index social media profiles which means they show on search results pages. This allows your business to appear in search results for search queries that are branded and not only restricted to your business's website. It gets even better. Tweets that were individual from Twitter were once indexed and displayed in the search results. This enabled your content to be ranked higher in search. That was only temporary for شراء لايكات فيسبوك, socialwb.com, a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.