5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a rapidly expanding channel of marketing that many companies have only started taking advantage of in the last few years, however it's crucial to make use of particularly if you're investing funds into SEO. While the advantages of social media are not immediately apparent, they are vital for SEO help. Out of the numerous reasons to think about social media as a part of your strategy for online There are five main advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. Social engagement occurs when people like, comment or share a tweet about a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Search engines analyze these signals from social media, and then use them as an index of quality when ranking the content. It's a method of determining what content is popular with users over what their algorithm decides is of good quality. If the content you're looking at receives lots of social shares, it can be instantly classified.

2) Link Building
It's long gone of asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs have to build links the old fashioned way to create quality content that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media can help. Social media allows you to publish your content to people who are willing to share it with others, should it be worth linking to. Those people will also be able to share your content with their networks which will increase the impact of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to be popular without amplification. Marketing via email is great method to boost content but it's only going to reach those in your list of marketing contacts. Social media lets you increase the reach of your content. If you publish your content to your followers, they'll share it with their own followers If they are satisfied with the content. These people will then share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand alexa ترتيب المواقع recognition, all of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines many things about the quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can help increase Google's trust in your web page and also assist by using branded search terms.

5) Social Indexing
Since search engines are able to index social media websites which means they show on search results pages. This allows your business to appear in search results for search queries that are branded and not restricted to your website. This is even better. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method for your content to rank in search. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.