5 Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has become an increasing channel for marketing in recent years, most companies haven't yet begun to benefit from it. This is particularly important for companies that are investing in search engine optimization. Although the benefits of social media may not be immediately obvious, they are vital for SEO aid. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement is when people comment, like or share tweets on a piece of content. The more social interactions a piece of content receives, the more social signals you send to your site. Search engines evaluate these signals from social media, and then use them as an indicator of quality when ranking the content. This allows search engines to identify the most popular content and what their algorithms consider top-quality. If the content you're looking at receives a lot of social shares It can be quickly indexed.

2.) Link Building
There are no more days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating high-quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. Those people will also promote your content to their networks which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it won't be popular in the absence of amplifying it. Marketing via email can be great method to boost content but it's only going to reach those in your marketing list. You can also reach new audiences through social media. If you send your content out to your followers, they will also share it with their personal followings in the event that they find it helpful. This will cause them to also share it with their friends and increase your reach. In return, you gain many relevant visitors, inbound links, social signals , and شراء لايكات فيسبوك brand awareness These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your website as well as the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Building these co-citations through social media can boost the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts which means they show in search results pages. This allows your brand to be displayed in search results for specific queries that aren't restricted to your website. However, it's even more than that. Tweets on their own from Twitter were once searchable and were displayed in the search results. This allowed your content to be ranked higher in searches. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.