Five Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, most businesses have yet to take advantage of it. This is crucial to consider if you're planning to invest in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are crucial to SEO aid. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some years now. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. Content that has more engagements on social media is likely to have more social signals. Search engines evaluate these signals from social media, and consider it an index of quality when ranking the content. It's a method of determining what content people find useful over what their automated algorithm decides is top-quality. The content you've created can be immediately indexed if it's receiving a lot of social interactions.

2.) Link Building
Long gone are the days of going out and asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method to create quality content that is worthy of linking. What is the best way to reach websites who are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to people who are willing to link to it, should it be worth linking to. These people will promote your content to others increasing your influence.

3.) Content Amplification
You could create any good-quality content that you wish to however, it will not get much traction without amplification. Email marketing can be an effective method to increase the reach of your content , but it can only reach people in your list of marketing contacts. You can also reach new audiences through social media. If you share your content, the people who follow you will also share it with their following should they find it valuable. These people will then be able to share it with their followers to increase your reach. You'll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand alexa ترتيب المواقع awareness, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site and the extent to which it can be believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Since search engines index social media accounts and display them as search results. This allows your business to appear in search results that include branded search queries that are not limited to the site of your business. It gets even more effective. Individual tweets from Twitter were initially indexed and included in search results too - enabling another way for your website to be ranked in search. The program was only temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.