Five Reasons Social Media Is Important For SEO

What do social media have to do with SEO? At MWI we hear this a lot from potential and current clients. Although social media has been an increasing channel for marketing over the last few years, many firms haven't yet begun to benefit from it. This is particularly important to consider if you're planning to invest in SEO. Creating and managing social media accounts are extremely crucial to support SEO efforts, though the benefits are not immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. When people tweet, like or comment on a piece of content, this is called a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines look at these social signals and then use them as a quality factor when ranking the content. This is a way for search engines to determine the content that people are most interested in and what their algorithms consider good quality. Content can be immediately indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's been a long time that you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make good quality content that is pertinent. But how do you reach sites who are willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media allows you to share your content with people who are willing to link to it, if it is worth linking to. These people will spread your content among others and increase your reach.

3) Content Amplification
You could create any high quality content you want however it will not gain much traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it'll only reach people within your database of marketing. The possibility of reaching new audiences is via social media. When you share your content, your followers will spread it to their networks should they find it valuable. They will also recommend your content to their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic, inbound links, social signals , and alexa ترتيب المواقع brand awareness These are all used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and how much it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on the search results pages. This allows your brand to show up in search results for branded queries that are not exclusive to your site. This gets more effective. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method to ensure your content's ranking in search. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.