Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the past few years. However, it's very important to leverage - especially if you're investing resources into search engine optimization. While the benefits of using social media may not be immediately apparent, they are crucial to SEO aid. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time now. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to determine the quality of content. This is a way for search engines to decide what people find most useful and what their algorithm deems good quality. The content you've created can be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
There are no more days of soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs have to build links the old fashioned way - create high quality content that is linked-worthy. How can you get your content to websites who are willing to link to your site, if the request is thought to be "unnatural"? Social media is your answer. Social media lets you place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These people may also promote your content to their network which will increase the impact of your content.

3) Content Amplification
You can make all the excellent content you'd like to, but it won't gain an enormous amount of attention without amplification. Email marketing can be great method to boost the content you create, but it won't reach those in your marketing list. Social media lets you increase the reach of your content. If you share your content, the people who follow you will share it with their following in the event that they find it helpful. Then those people will spread the word to their networks and increase your reach. In addition, شراء ساعات مشاهدة يوتيوب you'll gain relevant traffic as well as inbound linking, social signals, and brand awareness These can be used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and the extent to which it can be trusted in its ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations are built by using social media to boost Google's trust and assist with brand-name searches.

5) Social Indexing
Since search engines are able to index social media websites these profiles are now showing as search results. This allows your business to be displayed on search results when you type in branded search queries on more than the site of your business. It's more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method for your website to be ranked in search. It was only for a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.