5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only begun making use of in the past few years, however it's vital to take advantage of it particularly if you're investing funds into SEO. While the benefits of social media are not immediately apparent, they are crucial to SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time now. A social engagement happens when users like, share, share, or tweet about content. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be high-quality. Content can be immediately indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's been a long time that you could solicit hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs have to build links using the old-fashioned method - create high quality content that is linked-worthy. What is the best way to reach websites that are willing to link to your content, when they are considered "unnatural"? Social media is your solution. Social media lets you place your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. These people will spread your content among others increasing your influence.

3.) Content Amplification
You could create any excellent content you'd like to but it's not going to gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. You can also reach new audiences through social media. If you send your content out to your followers, they'll spread it to their own followings if they find it helpful. These people will then also share it with their friends which will increase the reach of your content. As a result, شراء لايكات فيسبوك you get lots of relevant traffic, inbound links, social signals , and brand awareness All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site and how much it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media profiles, they are now showing up in search results pages. This allows your business to appear in search results for branded queries that are not restricted to your website. It gets even more effective. Tweets that were individual from Twitter were once indexable and included in search results. This allowed your website to be more prominent in search. The service was temporary for a couple of months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.