Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started taking advantage of in the past few years. However, it's essential to utilize it in particular if you're putting funds into search engine optimization. The creation and management of social media accounts is extremely crucial to support SEO initiatives, but their benefits aren't immediately obvious. From the myriad of reasons to consider social media as a part of your online strategy There are five main reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time now. Social engagement occurs when people comment, like, share, or tweet on a piece of content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be top-quality. Content can also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
Long gone are the days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make top-quality content that's relevant. But how do you reach websites that are willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to link to it, should it be worth linking to. Those people will also be able to share your content with their friends which increases the power of your content.

3.) The amplifying of content
You can make all the top-quality content you like but it's not going to gain an enormous amount of attention without amplification. Email marketing is great method to boost content but it will only get to those on your list of marketing contacts. Social media can help you reach new audiences with your content. After you have shared your content, your followers will also connect with their friends should they find it valuable. They will also be able to share your content with their followers, increasing the reach of your content. In return, you gain lots of relevant traffic including inbound links, brand recognition and social signals All of these are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google's credibility and aid in brand-name searches.

5) Social Indexing
Since the search engines index social media sites which means they show in search results pages. This allows your company to appear in search results for branded searches on more than the site of your business. This gets more effective. Tweets on their own from Twitter could be indexed and displayed in search results. This allowed your site to rank higher in the results of a search. However, it was only temporary it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, alexa ترتيب المواقع so it's important to leverage it for getting your content ranked.