Five Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly growing marketing channel that most businesses have only begun taking advantage of in the past few years. However, it's vital to take advantage of it when you're investing efforts in SEO. Setting up and managing social media accounts are important to assist in SEO initiatives, but the benefits are not immediately obvious. There are many reasons you should think about social media as a part of your online strategy Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines measure these social signals, and use it as a quality factor when ranking content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be good quality. A piece of content can also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
There are no more days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating high-quality content that is relevant. But how do you reach websites that are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media enables you to put your content in front of relevant groups of people who may be attracted to link to it in the event that it is worthy of linking to. They will also share your content with others, increasing your influence.

3) Content Amplification
You can create all the top-quality content you like, but it won't gain any traction without amplifying it. Sure, email marketing can be a great way to amplify content, but it'll only be able to reach people who are in your marketing database. It is possible to reach new audiences through social media. When you share your content, your followers will connect with their friends if they find it useful. They will then be able to share it with their followers which will increase the reach of your content. Additionally, شراء لايكات فيسبوك you will gain relevant traffic through inbound linking as well as social signals and brand recognition These are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media profiles, they are now showing in search results pages. This allows your company to appear in search results for your branded search queries on more than just your own website. It gets even more effective. Individual tweets from Twitter were once indexed and included in the search results. This allowed your site to rank higher on searches. This was just temporary for a couple of months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.