Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get many of these inquiries from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent times, many businesses have yet to profit from it. This is especially true when you're investing in search engine optimization. While the benefits of social media are not immediately apparent, they are essential for SEO aid. There are many reasons why you should consider social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long period of time. Social engagements occur when users like, share, share, or tweet about a piece of content. Content with more social engagements will show higher social signals. Search engines look at these signals from social media, and use them as an index of quality when ranking content. This allows search engines to identify what people find most useful and what algorithm they believe to be good quality. If a piece of content receives lots of social interaction, it can be instantly indexed.

2.) Link Building
It is long past the time when you could go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in by hand - create high quality content that is worthy of linking. How do you reach websites that will link to your site, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, if it is worth linking to. People who be able to share your content with other people, increasing your influence.

3.) Content Amplification
You can make all the excellent content you'd like to, but it won't gain much traction without amplification. Yes, email marketing is an effective way to boost content, but it will only reach those in your database of marketing. You can reach new audiences via social media. If you send your content out to your followers, they will also share it with their personal followers if they find it helpful. The people who share it will recommend your content to their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand alexa ترتيب المواقع Awareness & Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand awareness and amplifies the content you publish. Google calls this co-citation. Making these co-citations with social media will help improve the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media sites for a few years now and this means that they appear on results pages for search engines. This allows your business to be displayed in search results for branded queries that are not only restricted to your business's website. But it gets even better than that. Tweets that were individual from Twitter were once searchable and displayed in search results. This allowed your content to be more prominent in the search results. The service was temporary for a few months until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.