5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the past few years, but it's very important to leverage when you're investing resources in SEO. Creating and managing social media accounts are important for supporting SEO efforts, although the benefits may not be immediately obvious. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and شراء لايكات فيسبوك other search engines rely on online dialogue in their ranking algorithms. When people tweet, like, comment or share a piece of content This is referred to as social engagement. Content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to determine the most popular content and what algorithm they believe to be as high-quality. Content can be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
There are no more days of going out and asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method and create content of high-quality that is linked-worthy. How do you reach websites which are willing to hyperlink to your content, if they are considered "unnatural"? Social media is your answer. Social media allows you to present your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. They will also share your content with their networks which increases the power of your content.

3.) Content Amplification
You can write all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is an effective way to boost content, but it'll only reach the people in your database of marketing. Social media enables you to expand your reach with your content. If you publish your content to your followers, they will be sure to share it with their own followers if they find it helpful. They will then also share it with their friends and increase your reach. In return, you gain an abundance of relevant traffic including inbound links, branding awareness and social signals - all of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines a lot about the quality of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. This is what Google refers to as co-citation. Co-citations can be created through social media , which can help improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media accounts and display them on search results pages. This allows your business to appear in search results for شراء لايكات فيسبوك branded search queries that are not limited to just your own website. This is even better. Individual tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your website to be ranked in the search results. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.