Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only just begun taking advantage of in the past few years. However, it's essential to utilize it when you're investing resources into search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but their benefits aren't immediately apparent. From the myriad of reasons to consider social media as part of your overall strategy to be online There are five main reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time now. A social engagement is when people comment, like or share a tweet on a piece of content. A piece of content with more social engagements will show higher social signals. These social signals are used by search engines to rank the content. This is a method for search engines to identify the content that people are most interested in and what algorithm they believe to be good quality. If something receives a lot of social shares it will be immediately identified.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithm SEOs must perform link building in using the old-fashioned method - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media lets you expose your content to people who are willing to link to your content, should it be worth linking to. Those people will also be able to share your content with their network which increases the power of your content.

3) Content Amplification
The quality of the content you publish, it won't gain traction until you amplify it. Marketing via email can be great method to boost content but it will only be able to reach the people on your marketing list. Social media allows you to reach new audiences with your content. Once you share your content, the people who follow you will also be able to share it with their followers when they are satisfied with the content. They will then spread the word to their networks and increase your reach. In return, you will gain many relevant visitors including inbound links, social signals and brand awareness These are all utilized by search engines in determining content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Alongside boosting your content, زيادة استماعات ساوند كلاود social media also helps build brand awareness. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with branded searches.

5) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing on search results pages. This lets your brand be displayed in search results for branded searches on more than the site of your business. It's even more effective. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your content to be ranked higher in search. That was only temporary for a few months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, زيادة استماعات ساوند كلاود so it's important to leverage it for getting your content ranked.