5 Reasons Why Social Media Is Crucial For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is a fast growing channel for marketing that most businesses have only begun making use of in the past few years, but it's vital to take advantage of it particularly if you're investing funds into SEO. Making and managing social media accounts is extremely crucial to support SEO efforts, although the benefits may not be immediately obvious. Of the many reasons why you should consider the use of social media in your strategy for online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long time. Whenever people tweet, like, comment or share an article, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of high quality. If an article receives a lot of social interaction it will be immediately classified.

2) Link Building
There are no more days of going out and asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way - create high quality content that is worthy of linking. How do you reach out to websites who are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media can help. Social media can help you expose your content to of people who are interested and could be attracted to link to it when it's worthy of linking to. They will also share your content with others and increase your reach.

3) The amplifying of content
You can make all the top-quality content you like but it's not going to gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it'll only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. If you send your content out to your followers, they will also share it with their personal followers in the event that they find it helpful. They will also share your content with their followers, which will increase your reach. In return, you will gain a lot of relevant traffic, inbound links, brand recognition and social signals All of which are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website as well as how much it should be trusted in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. These co-citations can be developed through social media to improve Google's trust and زيادة مشاهدات اليوتيوب assist with search results that are branded.

5) Social Indexing
Since the search engines index social media profiles these profiles are now showing in search results pages. This allows your business to show up on search results when you type in branded search queries on more than just your company website. However, it's even more than that. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your content to be ranked higher in searches. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.