5 Reasons Why Social Media Is Important For SEO

What do social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most businesses have only begun making use of in the last few years, however it's very important to leverage in particular if you're putting efforts in SEO. Although the benefits of social media are not immediately apparent, they are essential for SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, شراء لايكات فيسبوك and other search engines utilize online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet about a piece of content. A piece of content that has more engagements on social media will have more social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to determine the most popular content and what their algorithms consider high-quality. Content can be immediately indexed if it's receiving a lot of social engagement.

2.) Link Building
It's long gone of soliciting websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make quality content that is relevant. But how do you reach sites that would be willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the solution. Social media allows you to put your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. People who be able to share your content with other people increasing your influence.

3) Content Amplification
You can write all the top-quality content you like however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an excellent method to amplify content, but it'll only reach people within your database of marketing. Social media can help you reach new audiences with your content. When you share your content, those who follow you will also be able to share it with their followers if they find it useful. This will cause them to share it with their following to increase your reach. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand awareness All of which can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media helps to build an image for your business and also boosts your content. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Since search engines index social media websites which means they show up in search results pages. This enables your brand شراء لايكات فيسبوك to appear in search results that include branded search queries , which is more than the site of your business. This gets better. Individual tweets from Twitter were previously indexed and appeared in search results too which gave another means for your website to be ranked in the search results. That was only temporary for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.