Five Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? MWI receives this information a lot from current and prospective clients. Although social media has been an increasing marketing channel in recent times, many companies have not yet started to make use of it. This is especially true to consider if you're planning to invest in SEO. The creation and management of social media accounts is extremely important for supporting SEO efforts, though the benefits of social media aren't always apparent. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some years now. A social engagement is the time when people share, like, comment on, share or tweet about a piece of content. A piece of content that has more social engagements will have more social signals. Search engines analyze these social signals and use it as an element of quality when evaluating the content. It's a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. If something receives lots of social shares the content can be classified.

2) Link Building
It's past the period when you could just make a request for تزويد مشاهدات يوتيوب links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make good quality content that is pertinent. But how do you reach websites willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is the solution. Social media allows you to post your content and share it with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. They will also connect your content to their networks which will increase the impact of your content.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it won't get much traction in the absence of amplifying it. Email marketing can be an excellent method of amplifying the content you create, but it won't reach people in your marketing list. Social media lets you reach new audiences with your content. After you have shared your content, those who follow you will connect with their friends should they find it valuable. They will then also share it with their friends and increase your reach. In return, you gain an abundance of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media can boost Google's trust and confidence in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in search result pages. This lets your brand show up on search results when you type in branded searches on more than just your own website. It's even more effective. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity for your website to be ranked in the search results. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.