Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started using in the past few years, but it's vital to take advantage of it when you're investing resources in SEO. Creating and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment, share, or tweet about an article. Content that has the highest number of social engagements will have more social signals. Search engines analyze the social signals they receive, and use it as a quality factor when ranking content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm decides is good quality. A piece of content can be instantly indexed if it's receiving a lot of social engagement.

2) Link Building
It's past the moment when you could simply go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method - create high quality content that is link-worthy. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is your answer. Social media allows you to post your content and زيادة مشاهدات اليوتيوب share it with people who are willing to link to your content, in the event that it's worth linking to. People who be able to share your content with their friends, further increasing the influence of your content.

3.) Content amplification
It doesn't matter how high-quality the content you publish, it won't gain traction without amplification. Email marketing is great method to boost content but it's only going to reach people in your marketing list. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they'll be sure to share it with their own followings in the event that they find it helpful. They will also be able to share your content with their followers, زيادة مشاهدات اليوتيوب thereby increasing your reach. In return, you earn a lot of relevant traffic, inbound links, social signals , and brand awareness These are all utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. Google calls this co-citation. Co-citations can be created through social media to improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they show up in results pages for search engines. This allows your brand to be displayed in search results for brand-related queries, which aren't limited to your company website. It gets even more effective. Individual tweets from Twitter were once searchable and were displayed in search results. This enabled your content to rank higher on searches. The service was temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.