Five Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only started making use of in the last couple of years, yet it's essential to utilize it - especially if you're investing efforts in SEO. Making and managing social media accounts is essential to aid in SEO efforts, though their benefits aren't immediately obvious. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some period of time. A social engagement is when people like, comment or share a tweet on a piece of content. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It's a method of determining what content people find useful in comparison to what their algorithm decides is of high quality. A piece of content can be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
It is long past the time when you could get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media can help you place your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with their friends which will increase the impact of your content.

3) Content amplification
You can create all the top-quality content you like however it will not gain significant traction without the aid of amplification. Email marketing can be a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media lets you increase the reach of your content. When you share your content, the people who follow you will also share it with their following when they are satisfied with the content. These people will then recommend your content to their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, branding awareness and social signals These are all utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines much about the credibility of your site and how much it should be trusted in its ranking algorithms. Aside from amplifying your content, سيرفر زيادة اشتراكات social media also helps to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts since a while so they can now appear on the search results pages. This lets your company's brand be listed in search results on brand-related queries, which aren't only restricted to your business's website. This is even better. Tweets on their own from Twitter were once indexable and included in the search results. This allowed your website to be more prominent in search. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.