Five Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is rapidly expanding marketing channel that many businesses have only begun making use of in the last few years, but it's essential to utilize it particularly if you're investing funds into search engine optimization. Making and managing social media accounts is extremely essential to aid in SEO initiatives, but the benefits are not immediately obvious. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. Social engagements occur when people like, comment on, شراء لايكات فيسبوك share or tweet about an article. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. This allows search engines to decide what people find most useful and what algorithm they believe to be good quality. A piece of content can be immediately indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
There are no more days of going out and asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the traditional way to create quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media can help. Social media allows you to present your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. They will also promote your content to their network and increase the reach of your content.

3.) Content Amplification
You can create all the good-quality content that you wish to but it's not going to gain any traction without amplifying it. Yes, email marketing is a great way to amplify content, but it can only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you post your content to your followers, they will spread it to their own followings If they are satisfied with the content. Then those people will spread the word to their networks which will increase the reach of your content. In return, you gain many relevant visitors, inbound links, social signals , and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. Building these co-citations through social media can boost the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites since a while and this means that they appear in search result pages. This lets your company's brand show up in search results for specific queries that aren't exclusive to your site. It gets even more effective. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This enabled your content to be ranked higher in the results of a search. This was just temporary for a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.