5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only just begun using in the last few years. However, it's very important to leverage when you're investing resources into SEO. While the benefits of using social media might not be immediately apparent, they're vital for SEO help. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. Content with more social engagements will have more social signals. Search engines measure the social signals they receive, and use it as an index of quality when ranking the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be good quality. A piece of content could be quickly indexed when it's getting a lot of social interactions.

2) Link Building
It's past the time that you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way to create quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is your solution. Social media allows you to expose your content to relevant audiences who may be willing to link to it, when it's worthy of linking to. These people will share your content with others increasing your influence.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it will not achieve much success in the absence of amplifying it. Email marketing is an effective way to boost content, but it will only reach the people in your database of marketing. Social media can help you increase the reach of your content. If you send your content out to your followers, they will be sure to share it with their own followings when they find it useful. This will cause them to share it with their following to increase your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand awareness, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. This is what Google calls co-citation. These co-citations can be built through social media to improve Google's trust and شراء متابعين تويتر; relevant internet site, help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for some time now so they can now show up in the search results pages. This lets your brand show up in search results for branded search queries on more than the site of your business. It gets even better. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your website to rank higher on search. It was only temporary for a couple of months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.