Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get this a lot from the current and potential clients. Social media is a rapidly growing marketing channel that most companies have only just begun to take advantage of over the last few years, however it's essential to utilize it particularly if you're investing resources in SEO. Creating and managing social media accounts is extremely crucial to support SEO efforts, though their benefits aren't immediately obvious. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. A piece of content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm determines to be top-quality. If the content you're looking at is receiving lots of social interaction It can be quickly indexed.

2) Link Building
There are no more days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write quality content that is relevant. How do you reach out to websites that are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you post your content and share it with people who are willing to link to it if it is worth linking to. They will also connect your content to their networks which will increase the impact of your content.

3.) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Yes, email marketing is an effective way to boost content, but it'll only reach those in your marketing database. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they'll share it with their own followers If they are satisfied with the content. These people will then recommend your content to their followers, increasing your reach. You'll also get relevant traffic, inbound linking, social signals, and زيادة مشاهدات اليوتيوب brand recognition All of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. Making these co-citations with social media will help improve Google's trust in your company website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now show up in the search results pages. This allows your business to be displayed in search results for branded queries that are not restricted to your website. This is even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results as well providing another method to ensure your content's ranking in search. This was just temporary for a few months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.