5 Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has been a growing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are crucial to SEO support. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long period of time. When people tweet, like or comment on the content This is referred to as social engagement. A piece of content that has more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify what people find most useful and what their algorithms consider good quality. If a piece of content receives lots of engagement on social media It can be quickly indexable.

2) Link Building
It's long gone from the moment when you could simply go out and alexa ترتيب المواقع ask for links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs must perform link building in the traditional way and create content of high-quality that is linked-worthy. How do you reach websites that will link to your content, when asking them directly would be thought to be "unnatural"? Social media is your solution. Social media allows you to expose your content to of relevant audiences that may be attracted to link to it when it's worthy of linking to. They will also spread your content among others and boost your authority.

3) Content amplification
It doesn't matter how good the content you publish, it won't achieve much success in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content but it's only going to reach those in your marketing list. It is possible to reach new audiences via social media. If you share your content with your followers, they will be sure to share it with their own followers If they are satisfied with the content. They will also share your content with their followers, increasing the reach of your content. As a result, you get lots of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google refers to as co-citation. The creation of these co-citations via social media can boost Google's trust in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles since a while so they can now appear on search result pages. This lets your brand show up in search results that include branded search queries that are not limited to just your company website. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results as well giving another opportunity for your website to be ranked in search. The service was temporary for a couple of months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.